Video is an enormous part of online and social conversation nowadays. If you're not using it in your marketing, I can guarantee you're missing out on reaching potential customers and a large segment of your target audience — no matter your industry or size. It is important to know how to write a script for a video.

It is one of the easiest forms of media for consumers to digest. They do not have to read an exorbitant amount of text that is often hard to comprehend. With video, consumers can quickly and easily learn essential information about your company and what you offer. This would be why the world reportedly watches a billion hours of videos per day.

It takes planning, crafting, revising, and finesse to know how to write a script for a video sales letter. Additionally, to do so is an art and skill. It requires a blueprint and that blueprint is the script. If you don’t invest the necessary time and resources into putting together a good script, you will walk onto a set without a clear picture of what you are trying to accomplish.

If you want a stellar video script that sells,  you’re in luck! I’m about to give you the perfect formula for creating these video scripts.

Now, this is a step-by-step guide to help you create a video script template for your business marketing video. Besides, if you aren’t using video-making tools that support video script editors, you can use Google Docs.

Steps To Take
Make Your Script Well-Written And Get The Results You Desire

1. Identify the problem.

Without a crystal clear picture of the problem you’ll be targeting with your videos, your content will lack focus. Altogether, the first step toward writing effective video scripts is identifying the problem you want to solve.

The example industry I’m gonna be showing you is “Power Washing”. Another simple and classic example for how to write a script.

Identify the problem, Why do people get their house power washed? I want to answer that question.

I will go to Google and Google is going to be your friend!

The first thing I do is Google, “Why do people get their house power washed?”

This is a perfect example of phrases I am looking for. Copy and paste that to your Google Docs.

I am not gonna use this, but I am just going to put all my information on Google Docs so I can work with it later.

Now, I will open that article because I love what it’s saying so far and see if there’s anything else I want to add to my google docs.

Here are the things I’ve copied & pasted in my Docs

2. The “Yikes”

It digs into the problem a little deeper. It needs to reiterate the problem to make a stronger point.

Here are some criteria to consider when formulating your Yikes statement.

Your ideal Yikes statement should: 

  • Be understood by everyone.
  • Span many issues of concern.
  • Be something that the audience has energy around analyzing.
  • Be able to be followed by statistics.

Here are the “Yikes” I have copied in the article.

3. Statistics

It is an invaluable tool for marketing because it can be used to make informed decisions about how to best sell any product. Intelligent use of statistics can make the difference between a wildly successful marketing campaign, and one that alienates potential customers or has no noticeable effect.

Your stat should really give some weight to the problem & the yikes as well.

Here’s a copy of Stat in the article.


Here is the copied “Stats” in my Google Docs

4. Solution

Your customers don’t often know how to solve their problems, but they often know what those problems are, which is why they are searching for solutions like yours. Show them that you are the answer they are looking for and the experts equipped to make their pain points go away. Solving your customer’s problems adds value and shows that your business understands your customers’ needs. 

Now, I’m going back to Google to search for a company that offers this kind of service. People who are advertising, company pages & websites.

Now, let’s copy this again for our “Solution”.

Sometimes, the solution and credibility come together for me and they are intertwined. Here’s a copy of our “Solution”.

5. Credibility

It improves the persuasive impact of your video scripts.

Your credibility is an essential component of keeping customers. Where there is trust, there is a growing and sustainable relationship. When you establish credibility your customers respect you, vouch for you, and continue to use your product or services because they feel connected to what you say, do, and stand for.

So, usually, I write down the “Credibility section” and I always say:

6. Call to Action

The finishing touch to your video script. It is an appeal to users, inviting their response. The chance to motivate your audience to take real steps toward becoming a customer. 

I’m going to look for what people are saying in the testimonials and put it in my “Call to Action”

How To Edit Our Scripts

Editing is an essential part of the writing process. They help with the effectiveness of your writing style and the clarity of your ideas. It is essential to search for the main idea and extract the essential focus of your script.

We have to rewrite the information we got from the articles and other websites because we do not want to use somebody else’s content.

The Problem

I like to ask a question that they’re gonna say “YES!” to because when they say yes, it means they got that problem.

Here are our copied articles from earlier.

This is now the edited “Problem” from our copied article.

The Yikes

Again, our copied article.

Our edited “Yikes”..

The Statistics

Another copied article for our “Stat”

Our edited version of “Stat”.

The Solution

Copied article for “Solution”

Our revised “Solution”.

The Credibility

We have typed the “Credibility” section earlier and we are going to edit this sentence.


You can add how many years the business is in the industry, if there are any awards or certificates, and if they are licensed or insured. You can put that in there.

Here is the revised “Credibility” of our script.

The Call to Action

Lastly, we copied “Call to Action” from the articles and web pages.


The revised “Call to action” script statement.


Script Summary

Now that we have edited and revised our video script, take a look at how powerful the result of this “Power Washer” script we have made. 

Power Washer Video Script

Is your home suffering from years of stains and baked in dirt and grime?  Does your home's siding, driveway, deck, or fencing have mold mildew or ugly stains? Does your house need more curb appeal to increase its value?

Not only could the dirt, mildew, and stains impact the appearance of your home, but it could also negatively impact your family's health! 

That dirt and mildew can cause allergies to get really bad.  In fact, 20 million adults and 6 million children suffer from seasonal allergies in the US and that grime on your home and driveway could be contributing to health problems.

It’s also important to note that getting your home power washed can increase your home’s value by as much as 5%! 

Like most homeowners, you are in need of power washing to rid your home of those stains, mildew, and mold on and around your home.  We are here to help! 

With years of experience, our professional and highly rated company takes pride in 

Helping you to restore your curb appeal overnight, increase your property values and get rid of those allergens that might be impacting your family's health. 

We have a quick turnaround and will affordably get your home's dirt and grime issues resolved. 

We have excellent customer service and we take pride in doing quality work – done right the first time. Call us today for a quote and let us help you with an amazing home power wash!

Know what the goal of your business video is, and ensure that every word of your script serves it. A strong script will ensure that your story or message has meaning and impact. That's how to write a script for your marketing campaign.

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