How To Start A Speaking Business: 3 Steps To Booking Gigs & Getting Your First Sales

Branding

Branding and marketing of yourself have to occur to get your name out there. Do some due diligence on your social media pages and websites to ensure they have a consistent theme, look, and feel. Find what you can speak about for long periods of time without much prompting and post some videos with that on your pages.

Speakers have to speak! So do some of your first speaking engagements freely if necessary. There are many church groups, associations, boys and girls clubs, and community centers that need people to discuss issues. Most of these have limited budgets but are always actively meeting, so they are ideal for you to engage and hone your speaking gift. 

With the world most remote due to the pandemic, it has become even easier to do this. Attempt to even go on podcast shows and tell your story. Become bold enough to create one of your own or a blog. Another fun way to share your content and let people know about you is to guest blog in different places.

Getting Leads
Try to offer a lead magnet. Test it out first using free and organic traffic.

But what should I offer, you may be thinking? Look at your core speaking topics and craft something around them. Then give something about it away for free in a report, guide or e-book.

Once you know people gravitate towards it, then you can drive paid traffic to it with the aim of getting your offer more visibility.

For example:
1. On my site, where I teach people how to make money online, I have a free report about different ways to earn income. From it, people can easily reach out to my team and sometimes I get offers to speak at different places about online income-earning opportunities

2. I’m also on LinkedIn, and regularly engage and post things about places that I’ve been speaking or talking about affiliate marketing. People tend to inbox me daily asking how to “build your online business empire.” I take my time to nurture a conversation and help where possible. Sometimes I get invited to podcasts and conferences. 

3. I’m also on Clubhouse in many rooms talking about earning income. Afterward, sometimes people book a consultation appointment with me or ask me to speak at their event, podcast, or in another Clubhouse conversation.

Remember, follow up whatever audience you get on social media or your list with consultancy or speaking offers and see what may pop up.