Facebook has become one of the world's most popular marketing platforms today. It has grown to over 2.7 billion active members, becoming a social media giant. It has broadened its advertising system to accommodate a wide range of businesses. It has close to 20% market share for digital marketing, making it one of the major advertising opportunities.
Every day these active members spend hours and hours on Facebook and for businesses, those hours present a great opportunity to:
Regular social media posting is essential since it keeps your brand on the top of the mind of your clients. This can lead to more enagement on your post and you are more likely to generate leads. But nobody enjoys being flooded with posts and if you only write about your business and nothing else, unfortunately, more people will consider your postings as advertisements that they want to avoid. Find a good balance between posting helpful, interesting content and posting specifically about your business.
If you ask a professional how frequently you should post on Facebook, they'll likely say two times a day is perfect. But it also depends on the type of business you have. For example a restaurant may post more often then a roofing company.
Benefits of Facebook Posting for Your Business
Here are some benefits of posting:
Are you ready to learn how to get more clients from Facebook? This is my favorite strategy…
I just got a memory on Facebook about this post and it reminded me that this is one of the posts that I put on my personal Facebook page. I didn't even have a chance to get it over to Instagram or anywhere else because it got me so much new business.
It says, Finish this sentence. I need a blank. Logo, website, graphics. I'm going to help you get it done!
When I posted this, people commented on what they needed.
A little bit of a tip. After I need a blank, whatever you put in those parentheses (logo, website, graphics) that's what people are going to look. So, think about what you really want to do for them as a service. Even if you flip it and get somebody else to do it. WRITE THAT UP!
Let me show you how to write something like that.
Click here and a “Create Post” box will appear. Now, start typing your post.
When you’re done typing, click this color block and choose a color or design you like.
If there's one thing that you can do today to get the word out about your business post this on every social media platform that you are active on.
Let's say my sister's willing to post it. I'll finish this sentence and then I'll write my sis, Lorette, and I would definitely tag her. So she would see it. People would know she’s my sister. You could ask your friends and your family members to help you get it done.
Click their name to tag them.
If you notice that it changes from the color to not having a color, it's because you put too many characters.
You can play around with it but make sure it stands out in people’s news feeds.
If you want to get more clients from Facebook, make sure to try this strategy!
To get more tips on how to land more clients, check out my other blog post “How To Get More Clients With These 7 Simple Strategies”