Podcasts are a rapidly expanding medium that is getting more powerful, and having a guest appearance on a podcast is a terrific way to increase your exposure to new audiences and reach out to new prospective clients.
It's no mystery that podcasting may help your company grow. Over the last four years, the percentage of Americans who listen to a podcast at least once a week has climbed by 100%, and a monthly podcast is listened to by 67 million Americans. This is one of the most effective ways to grow your business. When you put yourself out there on a podcast, you are directly communicating with your audience in your own voice. Whether you're creating a podcast or making appearances on one, you'll stand out.
Podcasting is also one of the fastest-growing content marketing strategies, therefore now is the time to use it. It is becoming essential in society as a whole, as well as in business and marketing, thanks to its power.
Being a guest on a podcast has become a more efficient approach to enhancing your personal or business brand.
Here are compelling reasons to speak on other podcasts:
You should look for podcasts that have listeners who are interested in what you have to say and that are a good match for your brand. The more your expertise meets the audience's needs, the more you'll connect with them.
Being a guest on a podcast in your niche allows you to provide quality information to listeners and convince them to check out your show. Before they have even heard your podcast, people also get to hear your story, character, and style. They're only a few clicks away from subscribing to your own show if they find what you're saying is beneficial or entertaining.
When you've decided on a podcast, contact them with a detailed pitch outlining how much you can contribute to their audience. What value do you provide? What unique perspectives do you have to offer? Make it all about their target market. Podcast hosts are looking for fresh, original content for their listeners, so anything new and fascinating you can offer will make you a more appealing podcast guest.
Many people love the connection between groups of people engaged in a dynamic conversation, which is why interview episodes are popular. And one of the most difficult aspects of podcasting is finding fascinating and engaging guests. It's difficult to know where to begin if you're new, and getting guests with a fresh viewpoint can be difficult unless you've been around for a while.
While it is difficult, securing well-known guests is among the most effective strategies to enhance and expand your podcast. This can also help to establish one's credibility, influence, and knowledge inside their field.
The appropriate influencers can assist your program gain credibility and a solid reputation within its niche by making a positive impression on your audience. They provide your listeners with new and quality information this adds depth and diversity to
your episodes by delivering innovative viewpoints, resources, and professional opinions or advice to your audience. Furthermore, introducing podcasters with identical followers increases the likelihood that your guest's audience will learn about the interview, tune in to the episode, and subscribe to your podcast.
Tutorial on getting booked as a guest & finding guests for your podcast with online communities – Facebook Group
Let's go over an effective way to identify possible podcast guests along with how to get booked as a guest so you can get started creating relationships while boosting your niche.
I often get asked the question “Where do I find podcasters who want to interview me on a podcast?” or “Where do I find guests for my podcast?”
Well, the best community for Podcasters that I've ever seen is a Facebook community called “Podcast Guest Collaboration Community – Find a Guest, Be a Guest”.
The way to find this is just to go to Facebook and search for “podcast guest collaboration”. You'll see it start to come up and if it's right there, you'll click on it and it'll open the Facebook group.
Now, join the Facebook group. Once, you're in the Facebook group, you'll see all of these people posting so let me show you some things about this group that are really cool.
This person is looking for a guest by posting find a guest. You’ll see the hashtag.
Now, what you do is you respond to her in the comments. You tell her a little bit about yourself and your story.
If you've got a one-pager about who you are and the interview topics you can, which is a really good idea.
Let's look at how this lady did it here. She has information about her introduction, interview topics, and all the ways to contact her. You can make something like that in Canva.
Here’s another example of someone looking for guests and people’s responses!
Even if you have a client that you're representing, you could let the person looking for a guest know that you have a client.
If you have your own podcast you can promote your podcast. She used #podcastpromo. See the example post below.
In this group, they have virtual mixers which is a really cool way to promote your podcast.
Here’s an example of someone who wants to #beaguest. Check out the example.
If you're looking to be booked on more podcasts go ahead and tell people who you are, and your story, and then end it with your topics and a really nice picture of you that displays how you want to be represented.
Take a look at some of the responses she had on her post – #beaguest.
If you're looking to get interviewed on more podcasts or you're looking for guests for your podcast go to Facebook right now and find this Facebook group “Podcast Guest Collaboration Community – Find a Guest, Be a Guest”.
When you're ready to get booked on podcasts, make a post in this group about yourself. Indicate the title of what you do is what you put at the top and put #beaguest right up front, so it’ll be the first thing people will see as soon as they read your post. Next is, to introduce yourself. Put your topics and a picture.
Podcast guest collaboration community – find a guest, be a guest FILE SHEET
The group has a list of files or file section you can check out, just click “See all” to view the files.
If you are offering any sort of service to podcasters, give them a tip sheet or a one-pager of how they can write it and put your contact details there if they need any help with it, that is so worth it. If you need help writing your podcast bio contact me and your contact details.
The importance of podcasting is undeniable and expanding rapidly. Getting featured on other podcasts gets your brand in front of new people, builds trust, and establishes yourself as a leader. It is more than a chance to network; it's a way to create engaging, action-oriented content that builds your brand and your bottom line!