Career  ·  Entrepreneur  ·  Personal Development

Solo Entrepreneurs! Scale Your Business the CEO Way

Ready to take your business to the next level?

I know it can be scary to move and scale your business to the next leavel as a solo entrepreneur. 

Even though solo means one, you are not alone. Think of solo as a way to SHINE! 

Let's say you are freelancer or solo entrepreneur running your own business. Even if your business is just you on your own, you have to take over the role of CEO. 

I am sure you've heard the saying “Work ON your business, not IN your business”? But, what does that look like? 

The first step is that you need to adopt the CEO mindset. Once you adopt the mindset, then you can experience the benefits of a business that is growing and scaling. 

So lets look at how to approach and scale your business the CEO way. 

Focus on Results

Results are everything for a CEO. Did you know that 80% of your results come from only 20% of your activities? 

With that in mind, do you know which of your daily activities make up that 20%? 

A CEO doesn’t waste time on activities that don’t get results. They’re aware of which actions produce which benefits. That’s where they focus their energy.

Focus on results not the process. We get paid on results.

Be Open to New Adventures

CEOs are curious and willing to try new things. New things and new adventures keep things exciting.

You can think more like a CEO by constantly trying new things. Refresh your perspective. Explore and experience more than you imagined.

Begin by doing or learning one new thing each day. I always remember the saying abbreviation ABL – “always be learning.” 

Knowledge is power! 

Get Out of Your Rut

Humans naturally fall into patterns, but these can quickly turn into ruts. CEOs recognize when they’re stagnating.

What happens when your business doesn't seem to be progressing? You find yourself in a state of boredom and routine. That’s the time to spice it up.

When the groove is gone and things stop flowing, CEOs seek out new challenges.Get out of your comfort zone. Take risks especially when there is a great potential reward.

CEOs are fearless risk-takers. They don’t back down. They know that facing risk, whether you succeed or fail, is a valuable learning experience.

A View from the Top

CEOs have the best view. Looking at the company from the top down reveals the big picture.

The big picture view means not just looking at the next week or month, but the next five to ten years.

Leaders look at their organization, consider its place in the market, its history, and where it’s going.

What does your big picture look like? Make the necessary adjustments so that you can enjoy the view.

Core Values Cement the Foundation

CEOs are grounded in their core values. What are core values? Here are a few:

  • INTEGRITY. Know and do what is right.
  • RESPECT. Treating others the way you want to be treated.
  • RESPONSIBILITY. Embrace opportunities to contribute.
  • COMMITMENT. Dedication and involvement.
  • TRUST. Reliability. People can count on you.
  • HONESTY. Sincere and genuine in what you say and do.

Clarify your core values and keep them in mind at all times. Live by them. Use them whenever you make key decisions.

Remember why you started your business. Reconnect with the reason you started. What big change did you want to make in the world or in the lives of your customers? 

Think Strategically

A successful CEO is never surprised by even the most sudden change in the market. They consider everything and have a plan for anything that could happen. 

Consider possible responses and outcomes so that you can stay one step ahead of competitors and industry changes. This positions you to make quick decisions strategically when needed.

Look ahead. Develop strategic thinking. Be prepared.

No matter where you are in your business, start thinking like a CEO now. You’ll see your business grow and get profitable results. 

Remember, you GOT this! Keep things moving. It's time to take your business to the next level. 


alicia lyttlebe your own bossEntrepreneurspersonal developmentproductivityscale your businessSolo Entrepreneurswork from home

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