Have you heard that phrase before?
This is a new year, new ideas, new beginging, new MONEY!
How can you make this year better than the year before?
As many of you know, we live on the beautiful island of Jamaica and the food here is delicious!
One of the common foods eaten here are “patties” – they are a regular thing, kind of like a McDonald's burger.
Well, there are four types that you always see – beef, chicken, beef & cheese, vegetarian.
BUT, there is a patty shop in the capital city, Kingston, that sells different ones along with the main ones, curry goat, fish and shrimp.
They are sooooo good! And everyone loves them. If you are there for lunch, you have to get there early because they ALWAYS sell out – it is like they can't make enough.
WHY? Because they are unique and they are different – nobody else is doing this.
WHY isn't anyone else doing this? I have no idea….
So, when I left the city and went back to the town I live in, I visited our local patty shop and told the manager about the unique patties in Kingston. They laughed at me and said, we don't do that!
I said, well you should! You've been selling the same patties here for years, the menu hasn't changed – ever!
She said, that is what people know us for, and it's ok.
Now, I go there a couple times a month, the patties are ok, I would never go out of my way to get one. There is nobody rushing there for lunch to make sure they are not sold out.
It is just the same boring thing every day, when I go to the patty shop, there are usually 2-3 people in there, and the workers are just sitting around playing on their phones.
Now, think about this for your business….
“If you always do what you've always done, you will always get what you've always got.”
The patty shop in the small town will keep doing what they are doing for YEARS and never expand, never grow, never get better than they are now, which is a shame.
The patty shop in Kingston on the other hand, stepped out on a limb and did something DIFFERENT and it paid off!
What are you going to change this year ?
What can you do different?
How can you stand out from the crowd?
How can you get people rushing to you to make sure you are not sold out ?
Think about it, implement it and let us know about your success!