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Creating AI Roles to Grow Your Business

The Story Behind My Interview with Michael Stelzner and Why You’ll Want to Steal These Ideas

Alicia Lyttle and Michael Stelzner discussing creating AI role on the AI Explored podcast

Alicia Lyttle shares how creating AI roles reshaped her business—featured on AI Explored with Michael Stelzner

I recently joined Michael Stelzner on the AI Explored Podcast, where we talked about something that’s totally changed how I run my business: creating AI roles. Instead of just using AI to write blogs or summarize meetings, I actually give it jobs with names, job descriptions, and even resumes.

And I wanted to share this with you because once I started doing this, everything shifted. My team got faster. My content got sharper. And I finally had breathing room to grow without hiring more people.

Want to see how this all came together?

AI Explored podcast banner promoting practical tips for creating AI role in business

I shared the full breakdown with Michael Stelzner on the AI Explored Podcast. We covered everything. From building AI roles to the exact prompts I use. If you’re ready to watch the full interview, here it is:

And I wanted to share this with you because once I started doing this, everything shifted. My team got faster. My content got sharper. And I finally had breathing room to grow without hiring more people.

Did You Know I Have a Press Release Writer Named Jerry?

Jerry’s not human, but he’s one of the most reliable “team members” I’ve got. I built him inside ChatGPT, gave him a persona, a knowledge base, and a five-question intake flow. He now writes press releases in five minutes flat. I used to pay $250 to $1,500 for this. Now Jerry handles it for me inside my $20 ChatGPT account.

And here’s what surprised me: once I gave Jerry a name and a role, my team started talking about him like he was real. “Go to Jerry” became a thing. That’s when I realized that creating AI roles isn’t just efficient. It’s cultural. It changes how your business thinks and moves.

That one shift opened the door to a whole new way of working.

I Built My Own AI Business Coach, And it Told Me to Raise My Prices

This part of the interview got a big reaction. I trained an AI business coach using Claude, loaded it with pricing psychology, market data, and my own funnel details.

Then I asked, “How can I improve this?”

It said: raise your prices and add a bump to the bump.

So I did. I added a prompt pack upsell to my recordings, and it’s converting at 40%.

That one move instantly increased my profit. And here’s the thing: I didn’t have to wait for a mastermind call or hire a consultant. I received strategic advice in seconds from a coach I had built myself.

This is what I mean when I say AI isn’t just for tasks. It’s for decisions. If you train it with the right data and ask the right questions, it won’t just give you ideas. It will give you direction.

I Even Simulate Board Meetings with My AI Board of Advisors

Okay, this one might blow your mind, but it’s one of my favorite things I’ve built.

As part of creating AI roles in my business, I built a custom GPT inside ChatGPT that acts like a virtual boardroom. I loaded it with the thinking styles of five people I admire, like Seth Godin, Gary Vee, and a few others. So when I’m stuck on a decision, I ask my AI board: “Should I launch this offer now or wait?” And it gives me five different takes, each styled like one of them.

I describe the challenge, ask for their perspectives, and boom! ChatGPT simulates a full board meeting. It’s not just entertaining. It’s sharp. The responses help me pressure-test ideas, spot blind spots, and move forward with way more confidence.

I use it for pricing, messaging, funnel tweaks, and anything that feels high-stakes or fuzzy. And honestly? It’s helped me make faster, better decisions without second-guessing myself for days.

If you’ve ever wished you could borrow someone else’s brain for a minute, this is how I do it.

The Real Secret? AI Works Best When You Give It a Role

Alicia Lyttle and Michael Stelzner discussing the impact of creating AI role on business strategy

Alicia Lyttle reveals why creating AI roles isn’t just smart—it’s the secret to scaling with clarity.

Here’s what really changed the game for me.

I stopped treating AI like a tool and started treating it like a teammate. That’s when everything changed. I began creating AI roles within my business as real positions with names, responsibilities, and distinct personalities. Not just “assistant” or “writer,” but roles like Proposal Pete, Feedback Coach Franny, and yes, Jerry the press release guy.

And I don’t just give them tasks. I give them resumes. I write out what they do, how they communicate, and what kind of output I expect from them. It sounds extra, but it’s the reason my team knows exactly who to go to for what. No confusion. No overlap. Just clean, strategic delegation.

This is how I scale without losing my voice. It’s how I stay consistent across offers, emails, funnels, everything. When your AI knows its role, it shows up like it’s been on payroll for years

Tools I Use in Creating AI Roles

Let me show you what’s actually powering all of this behind the scenes.

ChatGPT is where I build and share my GPTs. I save prompts, train them with my brand’s voice, and keep everything organized so my team can plug in and get started. Claude handles the more complex tasks, such as long-form writing, large files, and strategic thinking. It’s the one I turn to when I need nuance or layered analysis.

And here’s a little trick I use constantly: the dictate button in ChatGPT. I talk faster than I type. So, when I’m in flow, I just speak my ideas straight into it. Then I ask ChatGPT to refine it, sharpen it, or turn it into a mega prompt. The difference in output? Night and day.

These aren’t just tools. They are the foundation behind every AI role I’ve built. They help me move fast, stay sharp, and keep everything aligned.

Want to Try This Yourself?

Here’s what I’d do if I were starting fresh today.

Pick one task that’s slowing you down. Something repetitive, time-consuming, or just annoying. Create an AI role for it. Give it a name. Write a job description. Build the prompt. Drop in your best-performing content or SOPs. Then test it. Tweak it. Let it run.

You don’t need a full system. You just need one win. One moment where you say, “Wait… that just saved me an hour.”

That’s how it starts. That’s how it scales.

Watch the interview I did with Michael Stelzner and you’ll see exactly how this works in real life. The prompts, the roles, the results.


AI business growthAI Content CreationAI delegationAI productivity tipsAlicia Lyttle AI interviewChatGPT workflowsClaude AI strategycreating AI rolesscalable AI systemsvirtual AI team

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