OpenAI o3 Model Just Raised the Bar

Ready for a major shift? Because I've got something you need to hear.

So, here's the deal: OpenAI o3 model just dropped, and I'll be real with you—this isn't just a new tool. It's a new way to work. Whether you're running a business, freelancing, leading a team, or just trying to stay ahead of AI, o3 is going to impact you. Soon.

Now, I know what you might be thinking: “Isn't this just another upgrade?” But o3 isn't more of the same. It doesn't just generate content or answer questions. It thinks, decides, and acts on its own.

Let's break it all down. I'll walk you through what it is, what it can do, and most importantly, how you can start using it, without the overwhelm.

First—What Makes OpenAI o3 Model So Different?

You've probably used AI before, right? Maybe for writing a blog, planning content, or drafting a sales email. Most models are helpful… but they wait for you to tell them exactly what to do.

OpenAI o3 model? Different story.

It has what experts are calling “agentic behavior”—basically, it doesn't just wait. It figures out what needs to be done, chooses the right tools, and executes without you micro-managing it.

Image sourced from OpenAI

Here's what that looks like in real life:

o3 can search the web when it knows it needs updated information.
It can run Python code or use a calculator to solve complex logic or math.
It can analyze images, generate visuals, and even simulate conversations with different user types.
And it can decide when and how to do all of that—without you needing to prompt it 12 different ways.

It's like working with an AI teammate who reads the room, understands the goal, and takes initiative.

But Wait… Is This AGI?

The AGI buzz is everywhere. And yes, the OpenAI o3 model is sparking some serious conversations.

Tyler Cowen (yes, that Tyler Cowen) came out and said, “I think this is AGI. Seriously.”

Other experts are being more cautious. But here's my take: AGI or not, it's already doing things that used to take entire teams of consultants, developers, or strategists. That's the part that matters.

We don't need a certificate that says, “Congrats, you've reached AGI!”

We need tools that help us think faster, solve better, and save time. And that's exactly what o3 is doing—right now.

Real Talk: What People Are Actually Doing with o3

Let me tell you a quick story.

Paul Roetzer (CEO of Marketing AI Institute) used OpenAI o3 model on a trip to Aruba (yep, on the beach) to troubleshoot a major IT upgrade for his team. Something way outside his wheelhouse. Normally, this would've meant weeks of back-and-forth with vendors or consultants.

Instead? o3 walked him through the whole decision in real-time. Not just answering questions, but explaining why one option was better than another.

Then, he used o3 again to plan an organizational redesign for his company.

Something that would've cost upwards of $50K with a traditional consultant. And he did it in a single afternoon.

That's not “extra help.” That's AI stepping into the role of strategic advisor.

And he didn't just take o3's word for it. He used other models (like Gemini 2.5) to vet the plan afterward. That's smart AI collaboration. And it's what I recommend you do, too.

**What OpenAI o3 Model Means for You (Yep, You Reading This)**

Let's break this down by role because no matter what you do, o3 is going to touch it.

Creatives & Marketers

Imagine launching a full campaign—emails, ads, landing pages, AND strategy—in a day. Not rough drafts. Tested, reasoned, and aligned outputs that actually make sense together.

Consultants & Strategists

Clients are going to start asking: “Can I just use AI to do this?” The answer might be yes. But here's the kicker—you can use o3 to do it better, faster, and with deeper context. Make AI your co-consultant.

Small Business Owners

No more waiting for proposals or paying $5,000 for a report. Use o3 to plan, analyze, and build. You still own the decisions, but now you've got serious firepower behind you.

Team Leads & Operators

Build onboarding flows, SOPs, strategic plans, and dashboards—all with o3. Then, ask it to test for gaps or compare options. It's like having a strategist + analyst in one.

The question isn't whether you'll use it. It's how fast you'll figure out where it saves you time, money, and brain space.

**A Quick Heads-Up: What o3 Can't Do (Yet)**

Now, before we get too starry-eyed, let's be real for a second.

Early reports say OpenAI o3 model has a higher hallucination rate than GPT-4, especially when it reaches for info across tools or sources. That means:

It might “sound right” but be factually wrong.
You shouldn't use it for legal, financial, or safety-critical decisions without checking its outputs.
Always verify. Always cross-reference.

Use it as your thinking partner, not your single source of truth.

Still, it's miles ahead of what we had even a year ago.

Want to Start Using o3 Today? Try These 3 Things:

Let's make this actionable—because you're not here for theory, right?

Use o3 to test a real decision you've been delaying

“Help me compare [X] and [Y] for my team. What are the trade-offs, and which is better for growth?”

Ask it to build something for you

“Create a 2-week onboarding sequence for a remote employee joining my customer support team.”

Use it to challenge your own thinking

“Play devil's advocate on my content strategy. What am I missing?”

Watch what happens when you treat it like a co-creator, not just a prompt box.

You're Not Late—But You Do Need to Move

Here's the thing: we don't get many moments like this. Most tools improve by 5%, 10%, or maybe 20%. The OpenAI o3 model feels like a leap in reasoning, autonomy, and usefulness.

Curious? Go ahead and try it.

Skeptical? Test it for yourself.

Feeling overwhelmed? You're not alone.

But what matters most is this: you don't need to have it all figured out. You just need to start exploring. Because of the way we work, think, and create? It's being rewritten right now.

And you? You're one step ahead just by being here.

Go see what o3 can build with you. And if it surprises you? Shoot me a message—I'd love to hear about it.

Ai · ChatGPT

Ai · ChatGPT · Entrepreneur · Productivity

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OpenAI o3 Model Just Raised the Bar—Here’s What You Need to Know (and Try for Yourself)

First—What Makes OpenAI o3 Model So Different?

But Wait… Is This AGI?

Real Talk: What People Are Actually Doing with o3