Social Proof – If Everyone Else Loves It Then I Should Too…
I've heard people talk about it, and how great the burgers are and I've driven by it so many times, so I finally decided to stop one day and have a burger.
First, the location is very simple and they only sell burgers, fries and hot dogs (more about that later), but it was a very welcoming environment.
The reason for this specific post is the power of social proof.
As soon as I walked in the door the entire restaurant was plastered with signs and awards on how great their burgers were! Check out the picture with some of the signs that were on their walls.
Now, when you sit down and start eating your burger, you have these signs all around you. Do you think that will influence the way you feel about your burger? Of course!
I mean, GQ magazine voted it the best burger for $5, in NYC it was rated the #1 burger for lunch and the list goes on….
So, it will be highly unlikely you are going to sit there and say your burger is gross…everyone else loves it, so you should love it too !
Now how can you translate this into your business?
I am sure you've seen sales letters and sales pages with testimonials on them..and that is because they work! People like to know what other people are thinking and how they feel about that specific product and service. In fact, review sites are popping up more and more these days like Yelp.com and TripAdvisor.com.
Studies have shown that buying decisions are heavily weighted on other peoples opinions.
So if you have testimonials from happy clients, share them!
Post them on your blog, your website, your facebook page. Depending on your business, make sure you are on review sites like Yelp.com or TripAdvisor.com. As long as you are providing high quality products and services, positive reviews and the power of social proof will help grow your bottom line!
Oh…and don't forget to take a trip to Five Guys Burgers….and remember, its for market research 🙂
Lorette Lyttle is the “little” sister of “The Lyttle Sisters”. Lorette can’t stop thinking like a marketer everywhere she goes and loves to write about what she observes from other businesses , personal experiences and other successful entrepreneurs and how certain strategies can be (or shouldn’t be) integrated in your business. She is also the “geeky” one of the sister clan and pulls out some techy stuff once in awhile and likes to write and share with others who will listen (since Alicia usually just nods her head at the tech talk) ! Learn from Lorette with various posts on Marketing Mondays as well as Tuesdays Tips and Tools.