Engagement in your Facebook groups is so important to keeping them alive and active. Here are some of our recommendations for keeping your group active.
1. Post often. A active group should have a minimum of 3 posts a day. Once your group s active it will continuously show up in the notification feed of the members and be considered an “hot” or “active” group by members.
2. Have rules. A great group should have rules. Unless the purpose of the group is to post links to products, there should be a rule of no promotions of products. It's so annoying to be in groups where people just post links to the MLM's they are in or the affiliate product they are promoting that day. Don't tolerate garbage posting, promotions, etc.
3. Have moderators. Delete posts, people and spam! You will be the groups #1 moderator – but find other active members who would love the power of being a moderator. Set out clear expectations of what you would like moderators to do, and let the group know who the moderators are and why they are there.
4. Deliver Value. Whatever the mission is of your group, please make sure you deliver value to them. Don't use it as a place to just promote your stuff, people will leave! Use it as a place of knowledge exchange and value!
5. Encourage engagement. When people post in the group, reply to their comments, like their comments, ask questions, create a poll… in the video below I will show you how to create a poll in your Facebook group. Watch it!
When it comes to Business, Profiles, Fan Pages, and Groups all working together – you can create a viral following on Facebook.
1. Branding your Personal Profile is extremely important in communicating your message. We recommend using Graphics and Photos to accomplish this goal. You see, people buy from people. And the prospective buyer wants to identify with the seller. Photos and Graphic help accomplish this.
If you were selling pop rocks, this is the kind of URL you would want to acquire. As long as it is available, you can get it… there are a couple of steps, though. We went through these steps in an online class. Here is the recording for that class: http://www.fbcashcreator.com/fb/
3. The Power of Groups – Groups are a community of “like minded” people sharing ideas, collaborating, and promoting products and services within a specific niche of interested people. A very powerful piece of Facebook. Think of Facebook Groups as a type of membership site. Even documents can be shared amongst the members of a group. Groups can be open (Public) or closed (Private) where your members must qualify.
Yes I said it … I love using Facebook groups in my business, and if you're not using them yet, you should be after reading this post.
Recently I've been using facebook groups more and more! Here are the top reasons why I am using facebook groups – and why you should consider using them in our business as well.
Right now I have groups for:
My high end coaching and consulting students (closed group)
The attendees of our workshops are in their own group – great for support and follow up! (closed group)
New clients from speaking events (closed group)
Business discussions with partners – I list these as “secret” and they are ideal for posting updates on projects, meeting minutes, and chatting about new ideas, next steps, etc. (secret group)
So what does facebook say about their ‘groups' feature.. read below:
Create a private space
Have things you only want to share with a small group of people? Just create a group, add friends, and start sharing. Once you have your group, you can post updates, poll the group, chat with everyone at once, and more.
Share different things with different people
Groups let you share things with the people who will care about them most. By creating a group for each of the important parts of your life — family, teammates, coworkers — you decide who sees what you share.
Control who sees your group
Secret: Only members can see the group and what members post.
Closed: Everyone can see the group. Only members see posts.
Open (public): Everyone can see the group and what members posts.
Watch my quick video below to learn more about setting up your first group:
Alicia Lyttle has been a leader in the internet marketing industry for more than a decade. Since leaving her job 13 years ago as an environmental justice specialist in the White House, Alicia has helped thousands around the world learn the power of the internet.