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WordPress Wednesdays –> Pinging Your Blog

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Are you continuously adding fresh new content to your website, but its just not getting noticed like you want it to?

Or maybe your pages are getting indexed but it is taking a long time and some of your site pages are getting skipped over completely?

This is where “pinging” your website will help.

What exactly is “pinging”?

Pinging is like ringing on someones doorbell and letting them know that you have some fresh new content and you want them to come check it out.

When a website is “pinged”, it is ringing the doorbell of several search engines as well as directories to let them know you have new content. After you ring their doorbell, it is now up to them to see if they want to open the door and check it out, this is done by “crawling” your website.

When should you “ping” your site?

Your site should only be pinged when you have fresh new content. Pinging your site several times will not benefit you, and may even backfire because search engines may look at you as a spammer and block your IP.

With that in mind, as long as you are providing new content, your site can be pinged multiple times a day, but only on new content.

Does WordPress automatically ping my site with any new changes?

YES! But the problem with the auto “pinging” is that if you make multiple changes to one post for example and update it throughout the day, the search engines will frown upon it, because it will keep pining with each change.

Therefore, it is recommended to install a plugin to monitor your pinging.

Recommended Ping Plugin – CBNet Ping Optimizer

Prevent your blog from getting tagged as ping spammer by installing this plugin.

After you install cbnet Ping Optimizer:

  • When you create a new post, your blog will ping and notify all the ping services that it has been updated. This encourages search engines and different blog directories/services to index your updated blog properly.
  • When you edit an existing post, it won't send any unnecessary ping to ping services and saves your blog from getting banned by such services.
  • When you post a future post by editing the time stamp, it will ping only when your post appears in future. It won't unnecessarily ping many times when you schedule posts as WordPress does by default.


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    • Yes, remember your wordpress blog pings automatically whenever you have new content (you can see in Settings -> Writings). So, it is not necessary to ping it again at another site. Hope this helps!

  1. Very well written and easy to understand.

    Thanks for reminding me about the importance of pinging and why this plugin is needed. I almost forgot that I already had this plugin. It just does its thing in the background.

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