If you’re into social media or online marketing, then you would be aware of the importance of images. Whether still or moving, high quality graphics are one of the essential elements in any marketing strategy.
But, not everyone can afford to buy expensive software, such as Photoshop, or hire professional graphic designers to create suitable pictures and videos to use for visual marketing. Creating stunning graphics, although desirable, can cost a pretty penny, especially if you’re just starting out. Luckily, there are a number of free graphic design tools available both on and offline, which are not only easy to use but can give you professional results with just a few clicks of a mouse. Here are five of the top free graphic design tools you can use to improve your visual marketing efforts:
Possibly one of the easiest graphic design tools to use, Canva is an online, template-based web design tool that you can use for a plethora of projects. From impressive email headers to eye-catching infographics, you can create endless web designs using Canva – and it’s all drag and drop. Not only are you able to try out different templates, you also have numerous fonts, styles, image adjustments, and color adjusters to choose from, allowing you to create truly unique web graphics.
If you lack the technical know-how needed to properly use Photoshop or other high-end picture-editing software, you’re going to love PicMonkey. This free online tool provides a range of features that you can use to resize, modify, crop, and color-adjust your photos quickly and easily. You also have the option of using various fonts with your photos, along with powerful features to help you create truly stunning images.
Another free online image editor, Pixlr is another powerful tool for people who want to do basic retouching, resizing and cropping of photos. You can open pictures from online sources using Pixlr or upload your own and make use of over 600 overlays, borders and effects that can help you produce the perfect picture anywhere between subtle and dramatic. In addition, the software is now available as a mobile app, compatible with both Android and iOS devices, so you can edit your pictures on the go.
Primarily focusing on the scalable vector graphics (SVG) format, Inkscape is a viable option to high-end image retouching and illustrating software. It requires some amount of technical know-how to get the best of its features, including the ability to clone objects, trace bitmap images, and import native Illustrator files. However, it maintains a level of simplicity that makes it easy to understand how to create a range of graphic output for web design and printing purposes. Inkscape can be downloaded on Windows and Mac platforms, as well as Linux computers.
Own a Windows computer? Then this free editing software might just be what you’re looking for. Not to be confused with the free Paint software Microsoft ships with its operating systems, Paint.net provides you with a wide range of picture editing tools to create highly professional-looking graphic designs for your visual marketing needs. The tool focuses on editing rather than creating images from scratch, but offers a stunning range of effects and features that can help you create the look you want. Benefit from the ability to use layers, image adjustments, and blending options to create truly stunning images that will rival those that have been given the Photoshop treatment.
Now that you’re aware of a few of the top free graphic design tools, there is no excuse for using crappy images in your visual marketing projects. Check out one of these free tools today and get creative.