Whether you’re a social media manager or brand manager, making a mark on Twitter can be hard work. Thankfully, there are a number of tools that can help you get the most of your Twitter marketing efforts without taking up too much of your time.
However, there are numerous Twitter tools, some of which do the same thing, so you may end up feeling confused. Not to worry, though, here are five of the best Twitter tools that are used by experts to get the best out of the social media network
If you manage several different pages across various social media platforms, HootSuite will work wonders for you and it is not only for business purposes. It allows you to manage, update and streamline all your pages from one dashboard. As it relates to Twitter, you can post directly to pages, schedule tweets as far ahead in the future as you want, and even send private messages. Additionally, you can create virtual organization assignments on HootSuite to make it easier to collaborate with team members on marketing campaigns and other projects, and there are several analytical tools to help you create reports about campaigns.
HootSuite is entirely free to use if you’re managing five pages or less, but you will need to purchase a pro package if you want to manage an unlimited number of pages and unlock a number of other cool features.
For various reasons, you may need to shorten a URL, especially since Twitter only supports 140 characters per tweet. However, Bit.ly provides much more than a quick and easy way to shorten any URL. It also allows you to share those links across multiple Twitter accounts and track how well they are performing. You can also get analytical information on Bit.ly links shared through other Twitter tools, such as TweetDeck.
Bit.ly is free to use; once you sign up, you get a dashboard that you can link all of your Twitter accounts to. Furthermore, you can use the tool to create your own custom shortened domain name to match with your brand name and personality, making it easier for people to recognize your links.
Similar to HootSuite in that it allows you to post directly to multiple Twitter accounts and schedule tweets, TweetDeck packs a powerful punch as a desktop app or browser tool. On top of that it is a great tool for people who want to make their tweets longer than 140 characters. It does that by creating a shortened URL which can be clicked on to read the rest of a tweet that extends beyond 140 characters.
If you use multiple computers, you don’t have to worry about downloading TweetDeck on them all; simply use the web version, which can be easily accessed across all your computers with no fall off in efficiency. It is free to use too.
This is another cool tool that can be used to enhance your productivity and efficiency as a social media manager handling multiple Twitter accounts. Like TweetDeck and HootSuite, you can use SocialOOmph to schedule tweets and monitor activity on each page. However, it offers additional features that can prove useful, including the ability to track the performance of keywords, view mentions and retweets, and save drafts for future use/reuse. You can also use it to clear your message inbox or to remove all tweets from your account if needs be.
SocialOomph is free to use for up to five Twitter accounts. You will need to upgrade if you’re managing more profiles or want access to other cool features.
With Mention, you can keep tabs on anything relevant to your Twitter marketing needs, so you can leverage your own efforts. Similar to Google alerts, you can use it to monitor content on the internet related to influencers, your competitors, and your own brand footprint. If you need to find people online to partner with as part of your marketing strategy, Mention can help you to do that. You will be sent alerts on any article or activity posted to websites and other social media networks, so you always know what’s up.
In addition, you can generate reports on how well a tweet is doing, the impact of a keyword or hashtag, and also reports on content matching yours. Mention is also free to use but there are premium packages which provide you with more features.